Auralee – Maxim | The 34

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Founded in 2007 by Massimiliano Anello, MaximThe34 is a concept store located in the heart of Rimini. Housed in a former 1950s cinema, the space offers a personal vision of contemporary fashion through a curated selection of independent designers and international brands. Clean and industrial, the store reflects a rigorous approach to fashion, where quality, research, and vision come before any trend. With the acquisition of The34 in Santarcangelo in 2019, Maxim's distinctive vision and style were extended to women's collections, broadening the project's reach and influence.

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