Saucony

Founded in 1898 in a small artisan workshop on the banks of the Saucony River in Kutztown, Pennsylvania, the brand has specialized since its inception in the production of technical sports shoes and, specifically, running shoes, earning the esteem of numerous athletes and running enthusiasts around the world.

Saucony is the name of the river that flows through Kutztown, where it all began. "Where two rivers run together": this is the meaning of Saucony to Native Americans. The brand's iconic logo, the wave, symbolizes the waters of this river. The three points that run along the river represent the three boulders around which the waters flow in that place, but also the brand's core values: authenticity, uniqueness, and quality.