Founded in Italy in 2007 by Massimiliano Anello, the store focused on American streetwear alongside emerging European brands. In the following years he retained the direction but with a refreshing approach to contemporary fashion. The flagship store, located in Rimini, was a cinema in the 1950s, recovered and restored in the wake of industrial architecture that collides with minimalist touches. The vast space showcases Maxim's exclusive selection of brands, blurring the line between streetwear and high-end fashion. In 2019 the project experienced significant growth. It started with the Farfetch partnership and continued with the acquisition of Santarcangelo's THE 34, of which we continued part of its list of original brands but projecting our DNA to keep the Maxim heart in all of our stores. We are proud of our research that keeps us moving forward and growing in our distinctive style.