SPORTMAX
Driven by evolution, iconic modernity, and a chorus of creative talents, Sportmax was founded by Achille Maramotti on the principles of tailoring, fabric experimentation, and wardrobe-coordinated mix-and-match. It was launched in 1969, building on a previous collection called POP, dedicated to young women. Its design was inspired by American sportswear and the idea of a more liberated fashion embodied by Swinging London.
